Personalization is a tactic that most marketers would willingly deliver, but our research shows that very few actually do. Personalizing customer experiences, whether on your website, in an email push, or a social media campaign, requires you to deliver content that takes into account the context of customers’ current and previous brand interactions.
At Sitecore, we call this “context marketing.” It is an approach that delivers measurable, relevant experiences that improve performance, build loyalty, and drive real results across each of your customer engagement channels.
Context marketing empowers businesses to know every customer and shape their experiences in real time and at scale. The good news is that personalization through context marketing is part of the Sitecore® Experience Platform™ functionality. As a Sitecore user, all you have to do is start using it.