Context marketing is beyond Content Marketing! It takes marketers to each stage of the buyer’s journey which helps them provide relevant, personalized content. The secret lies in finding out the context of every customer—on every channel. And that’s where Context Marketing comes in. You can provide the customers with more useful and relevant content once you know their stage and receptiveness to buy. Understanding each customer’s journey depends on understanding what triggers the first step, and every step that follows, from awareness and interest to conversion.
The point of Context Marketing is that it allows you to effectively own and manage the customer experience. This report by Sitecore will provide you insights on Contextual Personalization, Context Marketing mindset, Case Studies, Metrics that deliver real results, and more.