The writing is on the wall: Without a comprehensive online marketing strategy or a means of centrally managing content, message, and dialogue, financial firms risk seeing their brands diluted, their communications damaged, and their customers going elsewhere. With such tools in place, they can take engagement to a whole new level—listening to, reassuring, educating, and delivering relevant offers and content to customers long before (and after) they walk through the door of their local branch or office (if they enter a brick-and-mortar structure at all). This white paper details three strategies financial organizations can employ to make their online marketing work harder for them—engaging with customers and prospects more deeply to improve communication and brand affinity, drive investment, and increase customer satisfaction.
