This white paper presents the steps enterprises can take to become self-disruptive, from 650 Labs’ Mark Zawacki. It also includes a snapshot story of easyJet, Europe’s leading low-cost airline and a market disruptor powered by Sitecore. Finally, this white paper describes how Sitecore provides primary enabling technology. The Sitecore® Experience PlatformTM empowers marketers to quickly develop and deploy exceptional experiences that are based on complete information. With Sitecore, marketers can engage customers in the moment, across the channels they prefer: web, mobile, email, social, and commerce. As the industry’s only fully integrated customer experience management (CXM) solution, the Sitecore Experience Platform allows marketers to completely rethink customer experiences, and disrupt their industries.